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SiteGuardian vs Updown. When pay-per-check and flat per-URL meet.

Updown.io is the per-check micro-pricing model. Small bills at 1-2 URLs, growing fast at 5+. SiteGuardian is the flat per-URL product — Starter ships 10 URLs the day you sign up, Pro ships 50. The dividing line is whether 10 URLs are enough for the shop forever, or whether you actually only have 1-2.

  • Updown charges per check. SiteGuardian Starter ships 10 URLs on day one and 50 on Pro.
  • Both ship 1-minute probe cadence on paid plans.
  • Updown’s free tier is banded; SiteGuardian has no free tier at all.
  • Plain dollars on SiteGuardian; Updown prices in EUR.
  • Built for one founder, one inbox, one storefront.

When Updown is the right fit

Updown is the right fit when 1-2 URLs is the actual count and per-check pricing yields a smaller bill than flat.

When SiteGuardian is the right fit

SiteGuardian is the right fit when the URL count will exceed 4, the cost is flat dollars, and one loud email is the only delivery.

Feature-by-feature

Where each one differs, side by side.

The rows below are the axes a small shop should care about most when choosing a monitor. Anything outside this list is something most small shops do not use.

FeatureSiteGuardianCompetitor
Pricing model (paid)$19/mo Starter, $39/mo Pro, $299 once Lifetime$0.50/check/month (volume tiers)
Probe cadence (paid)Every minute (Pro)Every 15 seconds on paid
Probe cadence (free tier)Free at low-rate intervals
Public status page
Custom slow threshold per URL
Alert destinationOne inboxEmail, Slack, webhooks
Best fitSmall shopAPI / developer
AI-powered root causeNot yet availableNot yet available

Pricing, line by line

Updown’s real public pricing, next to SiteGuardian’s.

Each row is one tier the competitor publishes on their pricing page, plus SiteGuardian Starter / Pro / Lifetime. The verification trail below the table names the source URL and the date we re-checked it.

TierPriceWhat you get
SiteGuardianSiteGuardian Starter
$19/month1 site, 10 URLs, every-5-min probes
SiteGuardianSiteGuardian Pro
$39/month3 sites, 50 URLs, every-1-min probes
SiteGuardianSiteGuardian Lifetime
$299 once1 site, 50 URLs, every-5-min probes, all future updates included
CompetitorUpdown pay-per-check
$0.50/check/monthVolume tiers down to a few dollars a month for 1 URL
CompetitorUpdown Free
$0/month (low-rate)Free at low-rate intervals, paid plans start at small checks
Verification trail

Honest pros & cons

What each tool genuinely does well — and where it’s rough.

Updown

Pros

  • Per-check pricing yields a tiny bill at low URL counts.
  • 15-second probe cadence on paid plans.
  • Public status page ships on paid tiers.

Rough edges

  • Per-check pricing climbs linearly — 10 URLs is roughly the same bill as SiteGuardian Starter.
  • EUR pricing exposes the shop to FX swings.
  • API-shaped product UI is not founder-friendly.

SiteGuardian

Pros

  • Flat $19/mo for 10 URLs on day one.
  • Per-URL slow thresholds on every plan.
  • USD pricing, no FX exposure.

Rough edges

  • No free tier; you pay from URL one.
  • No public status page in the base product.
  • Slowest cadence is 5 minutes on Starter; Updown does 15 seconds.

Who it’s for

The two buyer profiles — and which one you are.

Updown is for

A developer-led shop with 1-2 URLs to watch who can use an API-shaped product surface.

SiteGuardian is for

A small Shopify / WordPress shop with 4+ URLs to monitor and no developer to wire up a per-check API.

The verdict

Updown at 1-2 URLs; SiteGuardian at 4+ URLs and flat dollars.

Pick SiteGuardian if

A small Shopify / WordPress shop with 4+ URLs to monitor across pages, who values flat USD pricing and a one-inbox product surface.

Pick Updown if

A developer or one-shop operator with 1-2 URLs to watch who is happy with an API-shaped product and per-check micro-pricing.

Frequently asked

The buying-time questions, answered flat.

Frequently asked

Mega comparison

See every comparison we wrote.

Fourteen alternatives, side by side in one decision matrix.

All comparisons →

Try it

If Updown feels heavier than you need. Try SiteGuardian.

Starter is $19 a month. One site, ten URLs, every-five-minute checks. Pro is $39 a month. Three sites, fifty URLs, every-minute checks. Lifetime is $299 paid once and stays yours with every future update included.

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